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August 8, 2007

Wendy's Baconator Brand Name Created by Strategic Name Development

If the phrase "I deserve a hot, juicy burger" doesn't make you think about a red wig-wearing man, you're probably not bringing home the bacon... or the Baconator&trade.

Baconator.gifBloggers and food critics everywhere have been writing about the Baconator, Wendy's latest burger release, with one writer calling it "frighteningly, fabulously delicious."

The burger has two quarter-pound patties of fresh, never frozen beef, six strips of hickory-smoked bacon, American cheese, ketchup and mayonnaise.

Blogger Mr. Baconpants called the Baconator the "mother of all bacon cheeseburgers," and another who tried the burger said that it "might have been perfect."

The burger's new brand name has also been receiving a warm reception: VH1's Best Week Ever blog commented on it, saying, "What a name! "The Baconator" It's perfect!"

The Baconator sandwich owes its name to Strategic Name Development.

We worked with Wendy's to develop a brand name that would highlight the impressive amount of bacon in a clever, playful way as well as encompass the substantial amount of beef and cheese. The name brings to mind the well-known Terminator character while the burger's name has taken on a character of its own in television advertising and a Baconator music contest.

"We are thrilled with Strategic Name Development's exceptionally fresh approach to naming combined with their rigorous name research methodology," said Mario Smith, Director, Core Business Innovation New Product Development for Wendy's.

For more information about Wendy's Baconator, visit Wendy's.

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Posted by William Lozito at August 8, 2007 7:40 AM
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» KFC Doubles Down With Crazy Chicken Burger Naming from Name Wire: The Product Naming Blog
We at Strategic Name Development® are fans of "serious" fast food naming. We created the Baconator. So it was with great interest that we noted the arrival of KFC's "Double Down," which substitutes fried chicken breast for the bread. Or, as one blo... [Read More]

Tracked on April 13, 2010 2:05 PM


I also wrote a funny post about the warnings they should put on the baconator.

Thanks for mentioning me!


"The Baconator" reminds me of Schwarzenegger's Terminator. Interesting name...however, I'm not craving for the burger even if I'm really hungry.

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