August 8, 2007
Wendy's Baconator Brand Name Created by Strategic Name Development
If the phrase "I deserve a hot, juicy burger" doesn't make you think about a red wig-wearing man, you're probably not bringing home the bacon... or the Baconator&trade.
Bloggers and food critics everywhere have been writing about the Baconator, Wendy's latest burger release, with one writer calling it "frighteningly, fabulously delicious."
The burger has two quarter-pound patties of fresh, never frozen beef, six strips of hickory-smoked bacon, American cheese, ketchup and mayonnaise.
The burger's new brand name has also been receiving a warm reception: VH1's Best Week Ever blog commented on it, saying, "What a name! "The Baconator" It's perfect!"
The Baconator sandwich owes its name to Strategic Name Development.
We worked with Wendy's to develop a brand name that would highlight the impressive amount of bacon in a clever, playful way as well as encompass the substantial amount of beef and cheese. The name brings to mind the well-known Terminator character while the burger's name has taken on a character of its own in television advertising and a Baconator music contest.
"We are thrilled with Strategic Name Development's exceptionally fresh approach to naming combined with their rigorous name research methodology," said Mario Smith, Director, Core Business Innovation New Product Development for Wendy's.
For more information about Wendy's Baconator, visit Wendy's.
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