August 9, 2007
Virgin America: Brand Naming of Desire
If you think brand naming doesn't count in the cutthroat airline industry, watch Virgin America, the biggest new airline company name to take to our skies in a long, long time.
Put aside for a moment the fact that almost everyone who flies knows the Virgin name and take a look at how carefully the company infuses brand naming throughout the entire customer experience.
For starters, they don't just have a cool in-flight entertainment system. Nope. They have "Red," named after the color of the airplanes' tails.
They even have mood lighting inside the cabins.
And they name their planes. With cool names. Names like Mach Daddy, Virgin & Tonic, An Airplane Named Desire, Jane (as in Plane Jane, nice) and Unicorn Chaser.
Hear that really loud slapping sound? That's a thousand airline execs whacking their foreheads in unison and saying "doh" upon seeing all the free publicity Virgin has gotten from these names.
Plus, they named their inaugural flight out of LAX "California Dreaming."
Every passenger also gets a username when you take your seat so you can chat (and flirt) with other passengers.
This is all just first class product naming. Book me a ticket on Unicorn Chaser. Good luck, guys.
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