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August 15, 2007

Today, No Brand Name Toy is Safe

The incredible news that Mattel is recalling toys for the second week in a row is rocking the business world; this time we're talking about 9 million toys, some of which contain harmful magnets that could rip through a child's gut (if swallowed) "like a gunshot."

This news comes just as we are learning that one of the Chinese toy executives blamed for last week's recall has shot himself.

barbie-and-tanner.gif Seems that this may be just the tip of the iceberg.

The bottom line is that because the list of brand names affected is so exhaustive, no name is exempt from suspicion. Time Magazine has weighed in already, stating that: "Toys from brand name companies and brand name stores are potentially hazardous, as are toys from dollar stores."

Safety fears among parents are putting pressure on even the most trusted toy names. MSNBC has the complete list of product names that are affected: Polly Pocket is first on the list, alongside the Barbie and Tanner Playset.

This is a much bigger recall than last week, but goes right to the heart of USA toyland. I think this recall may signal a new turn in our trade relations with China, and certainly mark a boon for toys made in the USA.

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Posted by William Lozito at August 15, 2007 9:49 AM
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