August 22, 2007
To (dot) Mobi or Not to Mobi, That is the Brand Naming Question
The dot Mobi blog tells us that sex.mobi is about to go on sale and that big brand names like Zagat.mobi and AAA.mobi have joined the club... not to mention Weather.mobi.
They are poised to break 700,000 dot Mobi names soon and Network Solutions even conveniently has a BuildMyMobi.com site to help developers help people promote their product names in this new arena.
And yet, and yet.
Dot mobi domains are not registering very well in India.
That's a bad thing because although so many people in the developing world use mobile phones to access the Internet, registering a dot Mobi name costs much more than simply redirecting users to a wireless dot com.
Also, the guys at GoMo News have a real bone to pick with the dot Mobi gang, calling them "arrogant." Ouch.
Teething problems aside, dot Mobi will have its role to play in the future of the Mobile Web, a future that was brought that much nearer with the smashing success of the iPhone.
But frankly, it is really hard to say where a dot mobi domain name fits into a product-naming scheme and even in a company's technology naming strategy.
Right now, the best I can say is that having a dot mobi naming strategy should be part of a naming service strategy... sometimes.
Posted by William Lozito at August 22, 2007 9:23 AM
Posted to Branding | Company Naming | Consumer Electronics | Marketing | Naming | Naming Rights | Product Naming | Taglines | Technology | Telecommunications
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