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August 20, 2007
Product Line Extensions - The Awful and the Brilliant
When I saw an ad for Crisco Extra Virgin Olive Oil, I cringed.
I couldn't think of a more inappropriate or awful product line extension.
The Crisco brand connotes:
- Deep frying
- Fat
- Grease
- Clogged arteries
- Everything else that extra virgin olive oil is not
What were the people at P&G thinking? I'm convinced that someone at P&G let this out the door when deep down they knew better.
For more on inappropriate line extensions, check out Laura Ries' blog on Hellman's Mayonnaise versus Kraft's Miracle Whip.
Now for a brilliant line extension.
What could be more natural than a rum from Tommy Bahama?
- Tommy Bahama by virtue of its name says warm, relaxed and a casual environment
- The leading rum brand, Bacardi, is produced in the Bahamas
- Additionally, what could be more natural than wearing Tommy Bahama clothing while sipping rum in the Bahamas or the Caribbean, the birthplace of rum dating back to the 17th century?
Crisco Extra Virgin Olive Oil. Awful.
Tommy Bahama Rum. Brilliant.
Technorati Tags: Product Line Extensions, Crisco, Crisco Olive Oil, Tommy Bahama, Tommy Bahama Rum, P & G, Bacardi, Brand Names.
Posted by William Lozito at August 20, 2007 9:44 AM
Posted to Beverages
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| Spirits
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P&G owns Crisco? Where have you been, they sold that brand almost 5 years ago. If your going to comment on trends and naming you should really have your facts straight. How about you check out www.crisco.com
Good catch, Ryan.