August 18, 2007
Perfume Product Naming For the Ages?
Perfume brand naming seems to have been all the news this past week, not least because model Jordan has her own scent named Stunning.
That news comes on the heels that Angelina Jolie has lost her fight to prevent her daughter's name, Shiloh, from being a perfume brand. In this case I think the perfumer has a perfect right to use the name, which means "his gift" in Hebrew. That's a perfume brand name waiting to happen, Angelina.
The New York Times ran a great article that has stuck with me about a store in Manhattan that sells bespoke perfumes that appeal to men who are tired of smelling like coconut. The author states that "You can go through life for only so long smelling like a dessert topping."
According to the article, the perfume industry is kind of set in its ways, with two of the set beliefs being that
- Men will never buy scents with the word "rose" in the name
- It's impossible to open a store in Tokyo "because the Japanese don't like smells."
You guessed it. The store, Le Labo, is breaking both rules quite successfully, with a store set to open in Tokyo soon with a new product name for men called "Rose 31".
This is all interesting but I have to wonder, as a forum poster does, if we are ever going to have another classic perfume like "Chanel No. 5" that will stand the test of time.
View the Nicole Kidman Chanel No. 5 commercial:
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