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August 25, 2007

Paint Color Naming Not a Game

paint cansProduct naming for a paint company is one of the more challenging assignments for a naming consultant. Or, as Michael Marturello says, it's "nothing to sneeze at."

He learned about the myriad of naming issues that one encounters given the thousands — millions — of possible colors out there, wondering in his excellent column what color "canary green" should be (yellow? green?). Turns out it's a greenish yellow. Go figure.

He jokingly suggests a paint called "sneeze green," which sounds a little crazy until you realize there really are product names out there like "pickling spice" and "twisted knot" and "marsh misery."

Spare a thought for , who has to think up colors that are both useful and child friendly. You can play a color game on their site if you are so inclined. Just don't make the same mistakes they have made in the past by creating famously politically incorrect names like "Indian Red" and "flesh" (which is pink, but not always). They still have "Fuzzy Wuzzy Brown," which in some circles is considered racist.

Paint companies have an assortment of names on offer. Check out the Sherwin-Williams site for an "" or swing over to Behr Paint and Wood Stain and "".

But if you really want an idea of how hard it is to match color naming schemes to the actual colors, go on and play the online from the Dulux range.

I dare you to tell me what color "Labrador Sands" is. Or "Party Surprise."

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Posted by William Lozito at August 25, 2007 11:11 AM
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2 Comments

I know of this site www.myperfectcolor.com and if you can find the color you are looking for there then it probably does not exsist. anyway I tried "labrador sands" ??

The topic is quite curious, i must say

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