the product naming blog

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August 1, 2007

Naming is Everything with Company Names and Brand Names

A new study has discovered... surprise, surprise... that your brand name and company name are vital when it comes to "obtaining acceptance and avoiding failure" in the marketplace.

This, of course, is not news to us at Strategic Name Development, but it is interesting to see just how much a company name matters when it comes to buying cars.

That importance carries over to pretty much anything else.

alphabet.gif As Alexandra Weissner pointed out yesterday, branding and rebranding are simply vital components of your company's success model, and the associations we make with a brand name or a company name really carry the day in the long run... a lesson that was just learned by none other than the Pentagon.

Strategic Name Development has been tracking company name changes for some time now and are acutely aware of the critical importance customers and employees place in a name.

Naming, after all, is our business, and we know it's important... it's just nice to see that others share our perspective.

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Posted by William Lozito at August 1, 2007 9:18 AM
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