August 14, 2007
Johnson & Johnson Makes Brand Naming Boo-Boo; Google in the Goo(Phone)
There are two pieces of news from the world of brand naming that have me scratching my head that obviously look good on paper but just don't make a lot of sense in the real world.
This is like cutting off your nose to spite your chin hairs... a multi-billion dollar company taking on one of the noblest institutions in the world over its use of the red cross because the institution sells a few million bucks worth of disaster kits.
The Patent Barista says it best: "The legal case is on shaky ground, the red cross symbol is universally recognized as standing for medical care, and the PR backlash is going to be ruinous." More than that, I agree with Bill Gallagher... I challenge my readers to even find a red cross anywhere on the Johnson & Johnson web site. Go on, take a look.
C'mon. Does anyone associate Johnson & Johnson with the red cross symbol? In a different world, would it not be worth the company's time to offer the Red Cross money to share the symbol? What better logo and name is there on earth to be associated with if you make bandages, guys?
The most ridiculous name of the week comes from Google, however, who is threatening to unleash upon the world the GooPhone.
I thought it was a sick prank.
At least one report claims that it is set to take out the Apple iPhone because it will offer free service and the company will literally be giving them away. I figure that with a product name like GooPhone you'd darn well better be giving them away.
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