August 10, 2007
i-Brand Naming Getting iNfuriating?
The prevalence of the lowercase "i" in marketing and branding, another subject that has been on my mind for a while, has caught the exasperated eye of The New York Times, which published a great article today proclaiming that "For Many Campaigns, the Little i's Have It" and gives us a great list of "i" friendly brand names, including Friendly's iScream (I was waiting for the ice cream guys to catch on).
Ominously, one exec is quoted regarding all this i-copycat brand naming thus: "I original. I flattered. I did this a decade ago."
Certainly Marshall Lager at destinationCRM is getting a bit tired of it all.
Lager says that "We are witnessing a revolution in corporate naming, ladies and gentlemen: the de-interCapping of American business."
Even Microsoft is struggling with this new brand naming scheme, albeit clumsily: the new
Could it be that once Microsoft has gotten around to a product naming trend, you can pretty much declare it dead? TrackBack URL for this entry:
Could it be that once Microsoft has gotten around to a product naming trend, you can pretty much declare it dead?
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