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August 10, 2007

i-Brand Naming Getting iNfuriating?

I have written before about the trend of using a lower case "e" in brand naming... as well as most other lowercase prefixes, including "mi" and "u".

iscream.gif The prevalence of the lowercase "i" in marketing and branding, another subject that has been on my mind for a while, has caught the exasperated eye of The New York Times, which published a great article today proclaiming that "For Many Campaigns, the Little i's Have It" and gives us a great list of "i" friendly brand names, including Friendly's iScream (I was waiting for the ice cream guys to catch on).

Ominously, one exec is quoted regarding all this i-copycat brand naming thus: "I original. I flattered. I did this a decade ago."

Certainly Marshall Lager at destinationCRM is getting a bit tired of it all.

Lager says that "We are witnessing a revolution in corporate naming, ladies and gentlemen: the de-interCapping of American business."

Even Microsoft is struggling with this new brand naming scheme, albeit clumsily: the new

Could it be that once Microsoft has gotten around to a product naming trend, you can pretty much declare it dead?

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Posted by William Lozito at August 10, 2007 11:54 AM
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