August 30, 2007
Has Nokia Laid an Egg with Ovi Product Naming?
Nokia has just announced a new product name that will cover a range of Internet services called Ovi, which means door in Finnish.
I like the fact that Nokia is trading on its Finnish heritage... it works for the brand name Nokia. Ovi, however, is a little strange to those of us who have been brought up speaking languages heavily influenced by Greek and Latin (that's most of us in Europe, North America and the rest of the English speaking world).
As a name consultant, the first words that come to mind when I hear Ovi are eggs and ovaries. That's no coincidence, because ovi, ovum and ovo are the Greek and Latin prefixes meaning egg.
Fact is, the prefix ovi is really very well ingrained into the English language as having something to do with eggs and pregnancy.
And that may not be so great for Nokia.
On top of that, in Ohio, OVI stands for "Operating a vehicle while impaired."
Posted by William Lozito at August 30, 2007 9:02 AM
Posted to Brand Naming | Branding | Company Naming | Consumer Electronics | Industry | Marketing | Media and Entertainment | Naming | Product Naming | Technology | Telecommunications
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