August 28, 2007
Company Naming Changes: Much Ado About Nothing?
When it comes to company name changes, it seems to me that it's Much Ado About Nothing.
By that, I mean the changes from an outsider looking in seem very subtle and make you wonder: Why do they even make those changes?
For instance some recent examples are:
- Aura Gold, Inc. to Aura Minerals Inc.
- Rocket City Automotive Group, Inc to Rocket City Enterprises, Inc.
- Computer Associates International, Inc. to CA, Inc.
- Kentucky Fried Chicken to KFC and back again
- New 360 to Point.360
For more on company naming changes, check out other chapters of our proprietary research:
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