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August 28, 2007

Company Naming Changes: Much Ado About Nothing?

When it comes to company name changes, it seems to me that it's Much Ado About Nothing.

By that, I mean the changes from an outsider looking in seem very subtle and make you wonder: Why do they even make those changes?

KFC2.gifFor instance some recent examples are:

  • Aura Gold, Inc. to Aura Minerals Inc.
  • Rocket City Automotive Group, Inc to Rocket City Enterprises, Inc.
  • Computer Associates International, Inc. to CA, Inc.
  • Kentucky Fried Chicken to KFC and back again
  • New 360 to Point.360

For more about company naming changes in the Much Ado About Nothing category, please check out our proprietary Company Naming Changes research.

For more on company naming changes, check out other chapters of our proprietary research:

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Posted by William Lozito at August 28, 2007 8:30 AM
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1 Comment

What's your take on a company changing its software ticker for the purpose of branding? For example, Sun Microsystems (formerly: NASDAQ's SUNW) will be changing to JAVA. The comments on Schwartz's blog are interesting as they fall into three camps: people who love the idea, people who hate it because of an association of Java as "slow" or "needing frequent updates" (my personal pet peeve), and those who ask why the big fuss as it's just a stock ticker symbol. ;-)

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