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July 2, 2007

Verbal Branding vs. Visual Branding?

The premise of this headline is really silly, I admit.

LondonNewYorkBoth verbal branding and visual branding work hand in hand to create an image and interest in a product or service.

There is an interesting article in today's Chicago Tribune on Olympic logos. The article does a wonderful job of putting a number of Olympic logos in one place.

My reaction to all the logos is that they are different but yet very similar. It seems like all the Olympic logos are within the same color palette.

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Posted by William Lozito at July 2, 2007 8:33 AM
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