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July 18, 2007

New Product Names for Turning Technologies' Latest Products

As you may be aware, the No Child Left Behind Act requires that students meet certain levels of proficiency. The testing related to this is often referred to as "high stakes" testing.

Turning Technologies, LLC has introduced three new assessment tools to enhance their audience response system which helps students improve their academic performance.

  • TestingPoint™ allows teachers to easily develop, format and administer tests.
  • VantagePoint™, a web-based analytics application for creating different analysis reports or summaries of student performance against state standards and AYP goals, uploads session files from TurningPoint, TestingPoint and paper-based bubble tests.
  • QuestionPoint™, a question bank powered by LearnStar, provides high-quality content questions, which can be uploaded into TurningPoint and TestingPoint.


Strategic Name Development created the TestingPoint, VantagePoint and QuestionPoint product names to be consistent with Turning Technologies' brand architecture and nomenclature. That is, all components of the suite names end in "point," but still emphasize the versatility and flexibility of a program that offers something for everyone.

Turning Technologies is another satisfied client.

    "Strategic Name Development was creative, responsive, and provided us with a broad range of strategically sound name candidates. They are very easy and enjoyable to work with," said Tony DeAscentis, Vice President of Marketing at Turning Technologies.

Thanks to Tony and the entire Turning Technologies team. You were great to work with, very professional and insightful.

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Posted by William Lozito at July 18, 2007 10:47 AM
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