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July 17, 2007

New Bottled Water Has a Bling Brand Name

blingh2o.gifIs it just me, or do others out there feel that Paris Hilton should be thrown in jail again for giving a bottle of the new luxe bottled water, "Bling H2O," which carries a $35 price tag per bottle, to her dog?

Bling H2O is co-branded with Swarovski, with a product name that says it all.

Bottled water branding is going further than anyone ever would have imagined even a few years ago, with at least one restaurant creating a "sommelier" type position for a water expert who can actually pair bottled water with food (possibly this person would be named a "hydrolier").

The branding of these items is that rarified now... and well it should be, given that we're talking about a $100 billion a year biz.

New high end water brands include 10 thousand BC from, well, BC, as in British Columbia.

I also find it interesting that we have an assortment of names for the kinds of waters that make up these brands. For instance, do you know the difference between artesian water and mineral water? If not, Laura Smith has put together a primer.

polandspring.gifBefore you drop a few bucks on Bling H2O, I must warn you that one blogger comes to us with the news that Poland Spring ($1) is actually better tasting... go figure.

San Francisco spends nearly $500,000 on bottled water yearly despite owning its own pristine reservoir in the Sierra Nevada. This reservoir is said to produce some of the country's best tasting tap water.

In an effort to cut bottled water spending, San Francisco mayor Gavin Newsom signed a bill banning the use of city money to buy bottled water.

recycle.gif By December 1st, all city departments located on city property must switch from bottled water dispensers to dispensers that attached to taps or water pipes.

On the wave of all this, of course, is the New York City effort to tout its own water, which consistently gets rated as better than bottled competitors.

Bottled water is the largest area of growth among all beverages, selling 15 billion in 2002.

Unfortunately, only about 12 percent of those bottles are being recycled... that's 40 million bottles a day that are being thrown away.

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Posted by William Lozito at July 17, 2007 8:25 AM
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