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July 16, 2007

Naming Problems Still Haunt Google

Though apparently poised to take over the world, Google still has problems going global.

First there were problems with Gmail. Then there was China.

google.gifNever mind the censorship controversy; the Chinese couldn't pronounce "Google." So the company rebranded its search engine "Gu Ge," which the Chinese greeted with less than unanimous enthusiasm.

Now Beijing Guge Science and Technology Ltd. is suing Google for trademark infringement. They're tired of having people call them looking for Google, which somehow failed to get itself into the telephone directory under either "Google" or "Gu Ge."

Perhaps Google should take another look at the alternatives proposed in 2006 on, like Gou Gou and Gou Le.

The site has been taken down, but it's probably still in the Google cache somewhere.

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Posted by William Lozito at July 16, 2007 9:28 AM
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» Google Prevails with Gu Ge Brand Name in China from Name Wire: The Product Naming Blog
What a difference a day makes. In life. And in trademark law. We've blogged earlier in July of 2007 about the Chinese having difficulty pronouncing Google, which led the company to re-brand its search engine "Gu Ge." In an earlier blog of April 2006 we... [Read More]

Tracked on December 28, 2007 10:12 AM

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