the product naming blog

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July 18, 2007

Legendary Game Boy Brand Name To Be Retired

Some names in the gaming world are legendary.

gameboy.gif One of these, Game Boy, looks set to be retired soon, after years of being one of the most recognizable handheld gaming brand names in the market.

Nintendo seems to have decided to focus on the new Nintendo DS product name not to mention the Wii brand name that I have written about in depth. Nintendo is also focusing on its WiiWare service, which may be coming earlier than expected.

wii_console.gifNintendo has almost rewritten the book on appealing product naming, taking odd sounding names and making them hugely popular.

Making a break from an established trademark like Game Boy has obviously caused much soul searching at Nintendo, who seem to be teaching us that new product naming in the gaming field has to be quirky, memorable and ever changing, ever growing.

This news comes just as Microsoft pledges to clean up its abysmal name branding strategies.

Sources at Microsoft seem to excuse their terrible naming by saying that new product naming is difficult, probably because you need to find congruent web domain names and deal with mazes of legal hassle.

Well, Apple and Nintendo seem to be doing just fine with it, guys.

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Posted by William Lozito at July 18, 2007 9:26 AM
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