July 24, 2007
Hot Ghetto Mess The Worst Naming Mistake of 2007, Possibly Ever
Who says bloggers can't force a media company to reexamine its naming strategy?
The recent news that the exploitative and ridiculous Hot Ghetto Mess aired by BET has had its name changed to We Got To Do Better, is great news for anyone with a shred of decency.
The change was forced on the network largely through the efforts of one lone blogger, Gina McCauley, whose blog, What About Our Daughters slammed the incredibly racist content of this show which is, amazingly, supported by a black network despite the fact that it references an obscene website that might as well be a propaganda medium for the KKK.
Jasmyne Cannick asks the logical question about the name change: "After we finish laughing at each other so hard that it hurts, are we then supposed to be inspired to do better for ourselves?"
One thing is clear: No sponsor in its right mind wants to tie their brand name to a show (and by proxy to a website) "featuring naked black women and a black-face cartoon."
It seems that no one on TV is more exploitative of black culture than BET, who has claimed that they are not really backpedaling: The original name of the show was Hot Ghetto Mess: We Got To Do Better.
Jack and Jill Politics asks: "When will the minstrel shows end?" and suggest the current grammatically incorrect name get changed to BET Got to Do Better.
BET, nix the show, you nitwits.
You don't have to be a naming company to see that this is rotten to the core.
Posted by William Lozito at July 24, 2007 8:50 AM
Posted to Brand Naming | Branding | Company Naming | Marketing | Media and Entertainment | Naming | Product Naming | Slogans | Technology | Telecommunications
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