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July 31, 2007

Getting Greener and Cleaner: Company Naming Changes and Brand Names

You'd have to be on Mars not to know that there's a growing green movement in the U.S. (and Europe).

The green trend has manifest itself with more and more company names and brand names in the U.S. capitalizing on increased consumer interest in protecting the environment and concern about global warming.

Our proprietary 2006 Company Naming Changes Report identifies at least 10 companies that have changed their name to take advantage of the green trend. Two examples are

  • Safer Residence Corp. to Solar Enertech Corp.
  • Metasun Enterprises, Inc. to Pure Biofuels Corp.

This green trend, as mentioned earlier, is also being reflected in some interesting new product names.

360vodka.gif For example, wine makers are trying to sell us old wine in new plastic bottles and vodka makers are creating a more ecologically-friendly tipple.

The world's first eco-friendly vodka, 360 Vodka, uses locally grown grains resulting in reduced fossil fuel consumption in transporting raw materials to the distillery, and their glass bottle is made from 85% recycled glass.

Furthermore, we've already covered how Steve Jobs is repositioning Apple to be a greener and friendlier computer company.

Now the Chinese computer archrival Lenovo brand is trying to clean up its act as well... as are Dell and HP. These days, it seems, Greenpeace is actually becoming a brand name consultant to big businesses.

For more analysis on company naming changes in 2006, click on the Company Naming Changes Report button at the top of our home page.

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Posted by William Lozito at July 31, 2007 7:25 AM
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1 Comment

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