the product naming blog

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July 3, 2007

Fireworks Brand Names

FireworksI've never attended a public fireworks display where the pyrotechnics expert announced the brand name of each explosive before setting it off. In many states of the U.S., the sale of fireworks to consumers is prohibited, so it's no surprise that fireworks brand names are not household names.

In honor of the just-passed Canada Day celebrations and the upcoming Independence Day celebrations, however, it seemed like a good idea to take a look at them.

Fireworks1I might have expected fireworks companies to have names like "Big Bang" or "Pyrotechnica," but some of the names are actually more interesting and fanciful than that:

Animal-inspired brand names are the most common. This may have something to do with the Chinese origin of fireworks and their continuing popularity in Asia.

Few animals in their right minds, however, would stick around during a fireworks display, but "Viper" and "Great Grizzly" do sound more intriguing than "Loud" and "Louder."

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Posted by William Lozito at July 3, 2007 7:54 AM
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