July 28, 2007
Fine Lines in Aquafina Brand Name
The CNN Money headline proclaims "Pepsi says Aquafina is tap water."
If you read the article, though, Pepsi never denied that Aquafina (like its rival from Coca-Cola, Dasani) is essentially tap water. They just didn’t make the truth explicit enough for Corporate Accountability International.
The old Aquafina labels say "P.W.S." instead of "Public Water Source." Now, admittedly, "Public Water Source" might not have been my first guess as to what "P.W.S." stood for. But the initials by no means conjured up visions of pure mountain springs (should such a thing still exist).
And I would argue that Aquafina, Dasani, and the like taste better and are safer than a lot of tap water in the US, never mind in countries whose public water supplies are home to unfriendly intestinal parasites. They may be overpriced for what they are, but then, so is soda, and part of what we’re paying for is the convenient portable container, delivered cold.
Certainly nothing in the name Aquafina is put to the lie by the explicit admission that it comes from the same place as municipal water supplies.
- “Aqua” just means water in Latin.
- “Fina” is doubtless meant to conjure the English word “fine,” though the closest Latin word is finis, meaning “end” or “boundary.”
And I would say that wherever it comes from Aquafina is perfectly fine water, but way, way overpriced.
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