July 11, 2007
Dell Vostro Brand Name Thankfully Offers Less
Dell just introducted a new line of computers for the small business (1-25 people) branded Vostro.
Vostro is Italian for "yours," ultimately derived from the Latin vester (sometimes spelled voster).
- Like many Italian words, it sounds powerful and racy.
- Italian also has the advantage of being a phonetic language, so it's not hard to guess how to pronounce it.
- The meaning ties in nicely with the I/we/you/us naming scheme so popular in web services like MySpace and YouTube.
- And, of course, it's highly appropriate to Dell's build-your-own approach to computer sales.
These are user-friendly, durable, affordable computers that come minus trialware. They already have four notebooks and a couple of towers available.
Hints and ads have been covertly appearing in the Wall Street Journal and the New York Times. The Direct2Dell blog gives a good overview of the new equipment, which looks to me like any other PC equipment out there.
Dell also has a Small Business 360 site that helps the small business person answer questions.
There really are two things here that stand out immediately.
The first is that it is a little amusing that Dell is selling these with the attraction that it comes without trial programs... this is clearly one of the attractions of the equipment. In other words, the consumer gets less because, frankly, we want less... less bloatware, less junk on the computer that slows it down and is a hassle to remove.
As one wag wrote in to ZD Net's Between the Lines: "Top feature: No features."
The other is that while the new product line is branded as Vostro, Dell's name is all over the equipment. In fact, I was hard pressed to find any Vostro at all on the notebooks or the towers. There does indeed seem to be a separate typography for Vostro on the site (took me ten minutes to find it, mind you), but that's about it.
Maybe Dell is a little bit on the fence about introducing the Vostro brand name or maybe Dell just needs more time to establish the new sub-brand name.
At this point, to paraphrase Gertrude Stein regarding Vostro, "A Dell is a Dell is a Dell is a Dell."
TrackBack URL for this entry: