July 7, 2007
AT&T Company Name on Car #31 A Headache for NASCAR
I believe this type of argument seems to be making NASCAR event naming very confusing, not least because Bud is bowing out off the Busch Series, leaving the door open for Wal-Mart or Coke to step as the top name sponsor.
One interesting point, I feel, is that NASCAR’s 2003 naming of its premier cup the “Nextel Cup” instead of the “Winston Cup” allowed it to finally market to the under-eighteen demographic.
Now a name change will take place once again when the Nextel Cup becomes the Sprint Cup and NASCAR execs try to maintain Sprint’s excusive ad rights by preventing AT&T from advertising on car #31, which used to display Cingular’s "bouncy guy" before the company changed its name to AT&T.
It looks as if NASCAR will have to cave in on this matter, allowing AT&T to advertise on Car #31, making Sprint’s hefty payment of $750 million to be the exclusive wireless brand name of choice somewhat questionable.
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