July 20, 2007
Air Zoom Vick V Brand Name Grounded... Dogs Everywhere Rejoice
It's no secret that we are big dog lovers, so we were very pleased to see that Nike has suspended (hopefully indefinitely) its Air Zoom Vick V product line after The Falcons Michael Vick was caught operating an illegal dog-fighting ring.
I am amazed, frankly, that the four shoe products and three shirts bearing this person's name will remain in stores.
I simply cannot see the upside for Nike in associating its company name with this idiot, and most of the blogosphere agrees with me... one dog loving blogger has even recreated the Air Zoom Vick V to reflect Vick's cruel habit.
The Humane Society agrees, having called upon Nike to pull its Vick clothing and shoes from retailers and its web site.
Yeah, I know all about, "innocent until proven guilty," blah, blah, blah. But if it walks like a duck and quacks like a duck, it's a duck!
Zac Bissonette points out that most sports contracts contain some kind of moral turpitude clause; I am sure Nike is smart enough to include something similar in their sponsorship deals.
Yes, Nike stands to lose $1.5 million on this after scrapping 30,000 pairs of shoes.
Look at it as an investment in your brand name, Nike.
I'm thinking "recall."
In any event, the event is rather fait accompli: Who on earth would buy anything with Vick's name on it?
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