June 9, 2007
What Would the Marlboro Man say About Snus Brand Naming?
But they must be a brand naming headache. Marlboro Snus (pronounced “snoose”), just do not offer the same imagery as that personified by the Marlboro Man, who, let’s face it, is all about traditional cigarettes. Maybe the new ads will show a bunch of sleeping cowboys around a campfire?
The word “snus”, which reminds me of the dirtier, unhealthier cousins of the smurfs, sounds suspiciously kid friendly, too. I seem to recall a similarly named cartoon character from my youth called Shmoo who, interestingly, looks like a ghost (like so many other tobacco users are now, including both Marlboro men). But maybe I am over-analyzing this association.
However, I do wonder if he Snus product name is designed for the age group that doesn’t want to get busted smoking in the bathroom.
Posted by William Lozito at June 9, 2007 11:52 AM
Posted to Brand Naming
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