June 1, 2007
Product Brand Naming Pushes Boundaries
Two fairly innocuous pieces of naming news caught my attention this morning.
The first was the flak that the Suck & Blow branded gelatin shooters are getting for their product name that seems clearly aimed at the underage demographic, not least because the name comes from an adolescent kissing game that's right up there with spin the bottle. The company's web site is cartoonish and colorful and their product design is clearly designed to appeal to the fake-ID set, yet the founder claims that these are not geared towards kids:
"Our concept is the first interactive beverage in the alcohol industry,” said Doug Hamer, founder of SAB. “People in college or high school, they have all the interaction they need. People in their 30s and 40s and 50s, they just want the interaction of having fun when they go out to nightclubs or home parties. So our product is really geared toward the 30-plus-year-old demographic."
Well, I am part of the 30+ demographic and my last official jell-o shot was in college when I was, ahem, underage.
The other product name is the well named WoundStat product that is designed to stop bleeding on the battlefield. Right now, soldiers use something called HemCon, made with a blood clotting agent that is "derived from shrimp shells," and an aptly named product called QuikClot helps blood clot faster.
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