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June 19, 2007
Princess Diana Is The Brand Name That Will Outlive Us All
The late Princess Diana may no longer be with us, but the Princess Diana brand name has been going strong for the last ten years. Time Magazine published a great article about the "Dianabilia" industry that keeps us digging into our pockets to buy more things bearing her name.
Time posits that she can join the ranks of Elvis and Marilyn Monroe who can "still shift the merchandise long after they're gone."
There are three books coming our way, TV movie and a line of bath products launched by Paul Burrell, her ex-butler. He also has a wine, furniture and rug collection out in addition to a talent show called "American Princess."
Technorati Tags: Princess Diane, Time Magazine, Elvis, Merilyn Monroe, Paul Burrell
Posted by William Lozito at June 19, 2007 10:04 AM
Posted to Brand Naming
| Branding
| Marketing
| Media and Entertainment
| Naming
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