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June 5, 2007

New Brand Name for Victrex PEEK Polymer Film: Aptiv

PEEK polymer film is a product that has almost unlimited applications. Every day, new uses are found for this product.

aptiv.png, the maker of PEEK polymer, has introduced a new film called APTIV™, a technology enabler that facilitates meeting demands for reduced systems cost and improved product performance, including durability, reliability, miniaturization, and increased functionality.

APTIV film is produced by Victrex in one of the most technologically advanced film extrusion facilities in the world. It truly represents the next generation of high-performance films offering design flexibility and cost savings.

The name, APTIV, is short, sentient, and conveys a strong aptitude for both endurance and adaptability. John Getz, Global Commercial Leader, APTIV film, Victrex, said "the end result is a product name that communicates the product's key benefits, versatility and high performance." Strategic Name Development recently partnered with Victrex to develop the APTIV brand name.

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Posted by William Lozito at June 5, 2007 10:25 AM
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1 Comment

Very sweet name. Nice typeface, too.

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