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June 27, 2007
Name That Job
Naming companies' employees aren't the only people who think names matter. Studies have shown that having the right job title-especially if they get to pick it themselves-can be more important to employees than getting a raise. Even the Department of Labor acknowledges such titles as "Chief Blogging Officer," and no large corporation these days can manage without a Vice President of Search. British communicator John Smythe has just written a book about "the other CEO," the Chief Engagement Officer.
Here are just a few of the creative titles people have today:
- Chief Interrupter (Joseph Jaffe, crayon)
- Playing Editor (Arnold Palmer, Golf Digest)
- Chief Inspiration Officer (Ardath Rodale, Rodale, Inc.)
- Chief of Confusion (John Seely Brown, consultant)
If you need an unusual job title and can't think of one yourself, you can visit The Cubes™ Job Title Generator.
Technorati Tags: Naming Company, Department of Labor, Job Titles
Posted by William Lozito at June 27, 2007 8:21 AM
Posted to Brand Naming
| Company Naming
| Linguistics
| Naming
| Naming Rights
| Product Naming
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Nice post. I think the best thing that these new titles do is help employees think about what they do and how they do it in a completely different way. We've been big advocates of the alternative job title. Just check out ours (www.brainsonfire.com - go to PEOPLE and then INDIVIDUALS).
-Spike Jones
Firestarter
P.S. One of our principals became our Chief Inspiration Officer 5 years ago...
Legend has it that when he was a P&G product manager, Doug Hall had business cards that gave his job title as "King of the Elves".