June 12, 2007
miCard Jumps on the Brand Name Bandwagon
There's a new memory card standard on the block: miCard. And unlike most existing card types (CompactFlash, Sony's Memory Stick, Secure Digital/MMC, SmartMedia, xD), the miCard capitalizes on the current i/My/You/We naming trend so popular in social media.
The "mi" in "miCard" actually stands for "multiple interface" and refers to the fact that you can stick one into either a computer's USB port or the MMC slot of a camera, mobile phone, or other electronic device. While TechRepublic seems slightly underwhelmed with the miCard's claim to be totally new, only one competing format, the iStick, has a comparable name.
And a comparable appearance, come to that: tiny and flat. One YouTube member has even adopted "iStick" as his username.
I think a social media-type name is actually increasingly appropriate for a device like this. Websites like YouTube and Flickr are all about sharing the videos and photos that get stored on the likes of the iStick and miCard.
Whether or not the miCard's Taiwanese designers intended to jump on this particular naming bandwagon, it's likely to work in their favor.
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