June 5, 2007
Don’t FEAR New Brand Naming Contest
Three finalists will get to travel to Monolith and will get their own names and faces in the game itself.
You cannot use the name "F.E.A.R 2", despite the fact that the current owners of the name, Vivendi, will be using it beside the winner’s name in another game. The two companies had a falling out that left Warner Bros. and Monolith with the game and Vivendi with the name.
I would imagine that Monolith and Warner Bros. would like a name that improves on, but still hearkens back to, the F.E.A.R name, an acronym for "First Encounter Assault Recon".
T.E.R.R.O.R is too long, I think. I assume that almost all of the possible combinations of the word “fear” have been protected by Vivendi.
Possibly the way forward is to name the new game after a character or the "universe" of the game itself, or else think of a very slick way to use the word fear.
I wonder if the leet-speak F34R is protected. Or 433R? Or just F3AR?
The Thinktechno blog has posted a description of the game as well as a few screen shots to help get your creative juices going.
Already, one forum poster has offered the brand name BEER. Probably a non-starter?
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