June 26, 2007
Beckham Brand Name: Never Bigger
Adidas is launching a new campaign around the David Beckham name, where we will be treated to "David Beckham and New Orleans Saints running back Reggie Bush swapping sports during practice in 'Futbol vs. Football.'"
David Beckham transcends the game of soccer and sponsors seem to be expecting him to become a better brand name than Pelé. Adidas's "The Impossible is Nothing" commercials have been re-taped to make David Beckham's past and soccer in general more understandable to American audiences.
TrackBack URL for this entry: