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June 26, 2007
Beckham Brand Name: Never Bigger
Adidas is launching a new campaign around the David Beckham name, where we will be treated to "David Beckham and New Orleans Saints running back Reggie Bush swapping sports during practice in 'Futbol vs. Football.'"
David Beckham transcends the game of soccer and sponsors seem to be expecting him to become a better brand name than Pelé. Adidas's "The Impossible is Nothing" commercials have been re-taped to make David Beckham's past and soccer in general more understandable to American audiences.
Beckham brand is also greatly supported by the fame of David's wife, Victoria Beckham, the former member of the Spice Girls.
Technorati Tags: David Beckham, Adidas, Victoria Beckham, Spice Girls
Posted by William Lozito at June 26, 2007 10:04 AM
Posted to Brand Naming
| Branding
| Media and Entertainment
| Sports and Recreation
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