May 3, 2007
Legendary Company Names: Tower and Apple
Tower coming back
Some company names can be whatever they want to be. Take Tower Records for example, the legendary music retailer that is now a small web site. The last 89 stores were sold off at the end of last year, but now plans seem afoot to bring Tower back into the retail game and to seriously strengthen its online presence.
Can Tower go from being the last word in retail to a thriving online brand name? It seems to me that this is a company with enough brand equity in the music scene to survive—and resurrect itself in the brick and mortar scene as well.
I just have to wonder if the strategically placed stores will serve mainly to bolster Tower’s online presence. But so be it... it is hard to think of another company name that means “retail music” that is more well known than now-defunct Tower Records.
Apple getting greener
Last night Steve Jobs posted a blog calling for a Greener Apple. It is astounding how pliable the Apple brand seems to be. After years of being berated in the press for their environmentally unfriendly practices, Mr. Jobs used Apple to launch his eco-friendly initiative. Of course, he also hinted about LED backlit displays.
No doubt about it: backlit, green Macs and RED iPods would make Apple the brand name representing the save the earth brigade.
People have asked for a greener apple for a while, of course, and Jobs has taken this hurtful pun and used it. I’d bet that Apple builds “green” into its brand name and uses it in the “I’m a Mac” commercials.
Oh, and who does not like green apples, the fruit ones, that is? I do.
TrackBack URL for this entry: