May 31, 2007
Jack in the Box Scores Direct Hit on Angus Name
The blogosphere is alight with the lawsuit recently fired off by CKE Restaurants over Jack in the Box’s new ads that makes a rather rude suggestion about the origin of the "Angus beef" which is served by CKE’s Hardee’s and Carl’s Jr. You can see the ads in question below.
Jack in the Box better brace itself, because Burger King and McDonald’s also use Angus beef.
While Defendant may find humorous the aural and phonetic similarities between the words "Angus" and "anus," [the ads foster] the erroneous notion that all cuts of Angus beef are derived from the anus of beef cattle.
There is almost no way you can read that aloud without laughing. I’d say that I feel sorry for the lawyers who have to prosecute this except its simply too hard to pity lawyers getting involved in such a frivolous case.
On the other hand, there is a huge amount of brand name equity tied up in the quality usually associated with "Angus beef," and these ads are indeed quickly doing away with all that.
I wonder how it will be filed? CKE vs. Jack in the Box Re: Angus vs. Anus — possibly the most ridiculous name for a lawsuit in history.
Jack in the Box, for their part, defends itself by pointing to an ad by Carl’s Jr. that makes a clearly false but very humorous suggestion about why their milkshakes are superior to the rest:
Is it false advertising or simply excessively childish?
I’m not sure, but it will be very hard for me to think of the words "Angus beef" without thinking of Jack in the Box. Which is kind of the point.
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