May 2, 2007
Google Kills Mockingbird, Introduces iGoogle Brand Name
The naming seems aimed to appeal to Apple users (or, possibly, not). The Inside Google Blog notes that the homepage was not even supposed to have a name in the first place.. its codename was “Mockingbird.”
At least one Mac User seems happy with it, although it does not seem to be overtly Mac friendly. Yesterday, PC World’s Harry McCracken went a step further with an excellent piece on the name, noting that Apple probably will not bother to sue Google over the name, given that Google CEO Eric Schmidt is on the Apple board.
More than that, he points out that when Apple uses the lowercase “I” it usually is referring to the Internet (iWeb, iLife, iPod, iPhone). Google is using it to refer to the personal pronoun to emphasize the personalization aspect of the site. However, the likelihood of confusion trumps this reasoning in the eyes of trademark law.
I have blogged at some length about how many products use a lowercase "I".
If Apple sues Google they could add hundreds of people to their list!
I see, however, that PC World’s poll currently shows that 40% of respondents believe the name is “lame” and only 6% of them think its “cool.” But then again, PC people always are a little touchy about anything that sounds like it was made by Apple.
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