May 17, 2007
Crumpler Wants To Be A Naming Company
If voters compare candidates like boxes of cornflakes, do photographers shop for camera bags the way they’d buy real estate?
Crumpler seems to think so, given the fact that they produce a “Million Dollar Home” line of camera bags. These range from the 1 Million Dollar Home to the 7 Million Dollar Home—and there’s a Brazillion Dollar Home, as well.
As with homes, the higher numbers reflect greater square footage. The Brazillion Dollar home holds two SLR cameras and a laptop, with straps for your tripod. The Sherpa required to carry all of that is not included in the $280 price, however.
As a recent review of the 4 Million Dollar Home points out, Crumpler is known for its unique product naming schemes. And rightly so. “Crumpler” is a counter-intuitive name for a company that manufactures bags for fragile equipment. The last thing you want your camera or laptop to undergo is crumpling.
But that’s as nothing to the names of the bags themselves. In addition to the Million Dollar Home series, there’s:
- the Bucket series
- the Bundle series
- the Customary and Sinking Barge (a name even less reassuring than “Crumpler”)
- the Whickey and Cox (sounds like a pub, doesn't it?)
- the Karachi Outpost
- the Keystone
And that’s just in camera bags. There’s also:
- a book (or beer) bag called the Hoax
- laptop bags called the Salary Sacrifice and the Dreadful Embarrassment
- a traveling bag called the Status Belly
- a cell phone/accessory bag called the HooJah
The product descriptions are, if anything, crazier than the names. Which seems to be a big part of why they’re popular as far away as Kota Kinabalu.
- Pretty Boy
- The Daily
- The Warm Shower
- Stripper Ripper
Maybe Crumpler employees all have a secret aspiration to work for naming companies. They certainly out-name competitors like Tamrac and Lowepro. Not that “Cyber Pro” and “Velocity” (Tamrac) are bad names; neither are “Vertex” and “Road Runner” (Lowepro).
But none of them are as memorably funky as the names of the Crumpler bags.
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