the product naming blog

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May 12, 2007

Cocaine Brand Name Now Censored

cocaine cansIt looks like the new name for the ill fated (with the slogan "The Legal Alternative") is — as in, that’s its name.

The name was announced during a "wildly successful" press launch by drink maker Redux Beverages LLC that "featured a chimpanzee." They claim to have new products in the works. I can hardly wait to see the new brand naming strategy for these.

I think the Censored product name is wildly dumb, sophomoric and irresponsible. The company is obviously playing off the fact that the FDA banned the Cocaine name.

Despite my distaste for this brand name, companies like Redux Beverages LLC seem to be spewing out new products with outlandish names designed to take advantage of the old adage "any publicity is good publicity."

Expect Redux to flame out in a year or two.

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Posted by William Lozito at May 12, 2007 11:42 AM
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