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April 29, 2007

What Do You Think of the Product Names of New Drugs for Dogs?

Veterinarians have been prescribing and other anti-depressants to dogs for several years.

Now Prozac manufacturer has launched a new anti-anxiety medication especially for dogs. The chewable, beef-flavored Reconcile tablets are designed to help dogs cope with being left alone all day while their owners are at work.

Reconcile is a perfect product name for a product aimed at helping an animal accept its situation. It’s certainly a more evocative name than Prozac, when you come down to it, though Prozac has to be one of the more famous drug names in history (if not quite in competition with Viagra.) The active ingredient of Reconcile is in fact , the same as that in Prozac.

Meanwhile, as NPR reported on April 24th, Eli Lilly’s competitor is coming out with two new medications for dogs.

  • , an obvious portmanteau of "slender" and "control," treats obesity and
  • Cerenia prevents vomiting. It’s certainly true that serenity and vomiting are mutually exclusive — whether you’re the dog, or the owner who has to clean up after his or her beloved pet, or should I say best friend.

Nothing about the product names of these drugs would tell you that they’re for canine rather than human patients. But then, it’s not the dogs who are doing the buying, though I’m sure they’ll like beef-flavored Reconcile better than plain capsules of Prozac.

Chomsky and PushkinFortunately, our company dogs and staff members, Chomsky (the one with a blue eye) and Pushkin do not need any of these canine drugs. Helping with the naming and branding of new products is therapy enough:) To get to know Chomsky and Pushkin better, see their video click here.

PS: Tomorrow, Monday we’ll post on a new pet product we named with the help of Chomsky and Pushkin.

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Posted by William Lozito at April 29, 2007 10:44 AM
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