April 1, 2007
VW Eos Product Naming Includes Scarves, Shoes, iPods
I have been following the VW Eos for a while and have noticed that VW has co-branded with fashion brand names Lutz & Patmos, Hable Construction and Sigerson Morrison to create a new line of "lifestyle accessories" around the Eos that include silk scarves, cashmere blankets and wraps as well as driving shoes and gloves.
I think naming a car Eos to appeal to woman (Karl Brauer is tempted to call it a "really cool secretary's car") is a wise move and I do not often see a car so single mindedly aimed at women.
Possibly VW’s offering to men — and that’s petty much all the rest of its cars — is being bolstered by the introduction of the iGolf overseas that has MacUser saying, "While the iGolf looks like a nice car, it’s still pretty amazing to see an iPod accessory that’s a car."
Wired's Gadget Lab is calling it the "ultimate iPod dock": in fact, the iPod fits into the armrest. It's pretty amazing that this warrants a name change.
I doubt that we will see the VW iGolf brand name in the US anytime soon, however there is already an iGolf here (of course): the iGolf GPS Caddie distance finder.
TrackBack URL for this entry: