April 22, 2007
The Brand Name Tattoo Aesthetic, Or Is It?
There’s an interesting article today in the New York Times magazine describing the "Tattoo Aesthetic," or how tattoo art and imagery is slowly but surely being co-opted by everyone from well known NBA stars to big names in rock and fashion.
Today, it seems just as easy to find, for example, the Colonel on somebody's arm in the form of a brand name tattoo as on a billboard.
This is not tattoo branding, where you gauge the value of a brand name by how many people are willing to have it indelibly printed on their bodies (think bikers and Harley Davidson or William H Macy and his hilarious Apple tattoo in Wild Hogs).
No, this is the transformation of tattoo art into advertising.
Now, tattoos have become so ubiquitous in our culture that advertisers are literally hiring real tattoo artists to represent their company name or brand name — tattoo-fashion — in their ads and promotional material. There is still an authenticity and romance to the tattoo and its artistry that lends a mystique to brands, especially iconic brands.
It’s interesting to see how in the age of hi-tech art and computer graphics, marketers seem to want to promote their brand names using an art form that has been around for centuries.
Personally, I have never nor will I ever consider a tattoo. But many others will and do. How do you feel about tattooing in advertising and marketing?
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