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April 30, 2007

resQ - The New Product Name for Bayer HealthCare Pet Tracking System

chomsky_pushkin_2b.jpgDid you know...

  • There are 73 million dog owners in the U.S.
  • 25% own two dogs
  • There are 90 million cat owners in the U.S.
  • On average, cat owners have 2 cats: 2.4 to be exact

Those of you that ever had or have a dog or cat as a pet know how devastated you'd feel if your pet were lost.

Bayer HealthCare to the rescue.

wow_aboutResq.jpgIn the United States, competing companies hold separate registries and require different scanners to detect pet microchips, causing confusion and reducing the chips’ overall effectiveness.

The company has introduced the new resQ™ Pet Tracking System, whose scanners can read all brands of chips tested*, a true no-cost pet registration database and ISO (International Organization for Standardization) compliant microchips for companion animals.

Our company dogs, Chomsky and Pushkin, will be among the first to have the resQ™ microchips, the size of a grain of rice, injected under their skin.

chomsky_pushkin_1b.jpgWe had fun creating the resQ™ product name, but also realize the importance of feeling secure about one's pet. Most importantly, both Chomsky, Canine Linguist, and Pushkin, Chomsky's Associate, fully endorsed the new resQ™ Pet Tracking System.

To learn more about the resQ™, visit resQ @

*Third-party test results confirmed that the resQ™ reader successfully read 200 out of 200 encrypted AVID® microchips, 50 out of 50 unencrypted AVID microchips and 100 out of 100 HomeAgain™ microchips.

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Posted by William Lozito at April 30, 2007 12:24 PM
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