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April 23, 2007

Product Naming: Is BPA Free the New Buzzword for Babies?

born_free.jpgAn article in the South Florida Sun-Sentinel about Boca Raton-based Born Free LLC, which sells baby bottles that do not contain bisphenol A (BPA), caught my attention this morning.

Bisphenol A is found in most plastic baby bottles and has been found to cause abnormalities in lab animals. And while most brand name baby bottle manufacturers have assured customers that their bottles are safe, there has been a sudden spike in Born Free bottle sales, which are made in Israel of a form of nylon rather than plastic.

The company name of course, reminds me of the Born Free Foundation as well as the famous film, both of which are all about saving life.

evenflo-logo.gifAccording to this useful blog post about BPA by Omar Shahine, brands that contain polypropylene are getting a shot in the arm as well, including Snappies and Madela. It has also, interestingly, created a resurgence in glass baby bottles. Evenflo is a brand that is taking advantage of the shift in preferences.

About a month ago, my barber was lamenting the fact that his wife could not find any glass baby bottles for their newborn. I went home that Saturday morning, did an Internet search, and found that Evenflo glass bottles were available on Needless to say, my barber's wife ordered two dozen.

bottles.gifIn fact, glass baby bottle use has surged, with the San Francisco Chronicle citing Environment California's “Toxic Baby Bottles” report. Yesterday’s Times Argus in Vermont reports that this sudden fear of BPA might be partly a marketing ploy: over 95% of us have it in our urine, it seems. BPA is found in almost anything made of plastic, and most items children come into contact with - plates, utensils, feeding chairs and toys - are made of it.

It seems to me that now would be a great time for some new product names to appear on the horizon and for glass and polypropylene baby bottle makers to feature “BPA Free” stickers to their packaging.

I have a feeling that “BPA Free” will be the next phrase all parents are looking for when they buy most anything for their children.

Are you listening, wooden toymakers?

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Posted by William Lozito at April 23, 2007 11:33 AM
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It sounds to me like a good invention and investment. We may not know if this will cause abnormalities in our children. But why take the risk. Give me something that is known to be risk-free and help me for the future. some of these things are great, this being one of them.

Thanks for the link to my post.

However, I think you misunderstood something cause I don't say that polypropylene is getting a negative consumer reaction. As far as I know, polypropylene, is BPA free. That means that the Madela bottles are also BPA free.

The issue at hand is with polycarbonate. You can tell the difference because polycarbonate is the hard clear plastic while polypropylene is not as clear and softer.

Not all polypropylene is BPA free.

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