April 21, 2007
Howling Good Bloody Mary Brand Naming
I was interested to read about fellow Minnesota resident Pat Dibble’s efforts to name and create a seasoning business, an idea that was urged upon her by her husband, who loved her Bloody Mary mix.
Pat is marketing it under the brand name Howling Helga’s Mixes and Dressings. I note that some people refer to it as Howling Helga’s Robust Mixes and Dressings, and they sure do seem to be robust.
I love the name, Ms. Dibble!
I also think that the startup seasoning and mix companies do quite well with offbeat names. The Howling Helga’s brand naming reminds me of another company name I wrote about last year: Dippy Chick, which offers some pretty revolutionary-sounding product names for an assortment of dips, including Gettin' Piggy Widdit, Crabby ol' Beach Seafood Mix, Kamikaze Wasabi, and Parmesan Pesto Manifesto, to name a few.
Maybe Howling Helga and Dippy Chick should co-brand on a cocktail package? You do the Bloody Marys and she’ll bring chips n’ dip.
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