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April 21, 2007

Howling Good Bloody Mary Brand Naming

Howling Helga logoI was interested to read about fellow Minnesota resident Pat Dibble’s efforts to name and create a seasoning business, an idea that was urged upon her by her husband, who loved her Bloody Mary mix.

Pat is marketing it under the brand name . I note that some people refer to it as Howling Helga’s Robust Mixes and Dressings, and they sure do seem to be robust.

I love the name, Ms. Dibble!

I also think that the startup seasoning and mix companies do quite well with offbeat names. The Howling Helga’s brand naming reminds me of another company name I wrote about last year: Dippy Chick, which offers some pretty revolutionary-sounding product names for an assortment of dips, including Gettin' Piggy Widdit, Crabby ol' Beach Seafood Mix, Kamikaze Wasabi, and Parmesan Pesto Manifesto, to name a few.

Maybe Howling Helga and Dippy Chick should co-brand on a cocktail package? You do the Bloody Marys and she’ll bring chips n’ dip.

Might work!

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Posted by William Lozito at April 21, 2007 11:51 AM
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