April 24, 2007
Company Name Change: Conrad Hotels and Resorts More Bling Than Paris Hilton?
Conrad Hotels is changing its company name to Conrad Hotels and Resorts to better reflect “the fast-evolving portfolio of Conrad’s hotels and resorts globally.”
Conrad is hoping to underline the importance of luxurious leisure travel in its brand name and will “tweak its brand and hotel logos” accordingly.
This comes a few months after the hotel chain was ranked the “World’s Leading Luxury Hotel Brand” for the second consecutive year. I would guess that this name change serves to bring all this luxury to travelers’ attention: the Conrad brand is the high end of the Hilton chain and it seems logical for Hilton to promote luxury and relaxation with the Conrad name, which, for many people, is steeped in tradition rather than bling.
The Trip Advisor just ranked the Hilton Maldives the best luxury hotel in the world for 2007, but by the end of the year it will be renamed the Conrad Maldives Rangali Island Resort.
I think that adding the word “resorts” to their company name is a great idea. It brings new meaning to the word “Conrad,” which is, of course, the first name of the Hilton Hotel chain’s founder: Conrad Hilton, who is to hotels what Henry Ford is to automobiles. As of today, the name “Conrad” mean “resorts” as well as “hotels” and that means luxury and fun.
I simply cannot help but wonder, however, if the antics of a certain pampered Hilton heiress might be tempting the Hilton Hotel chain to pamper its own guests under the Conrad, rather than the Hilton, brand name.
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