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April 16, 2007

Brand Naming: Is Silverlight Memorable?

Microsoft_Silverlight.gifMicrosoft has just launched Silverlight, the new brand name for its cross-platform, cross-browser web client runtime. It was previously codenamed “WPF/E,” says Tim Sneath, and it seems to be designed to take on Adobe’s Flash, giving Microsoft an “easy web-video solution” for both Macs and PCs.

Adobe, for its part, is set to respond with the launch of the Adobe Media Player, which was code-named Philo.

Microsoft's partners in the Silverlight project are Akamai Technologies Inc., Brightcove Inc., Eyeblaster Inc., Limelight Networks, Major League Baseball and Netflix Inc.

I would have guessed that Brightcove and Limelight were the inspiration for the product naming, but Computer Business online reports that the name was simply “a lot easier to remember” than its cumbersome code name.

Michael Coates says the new name arrived just in time, because the old code name, which stood for Windows Presentation Foundation "everywhere" was the “second worst” in Microsoft’s history.

Anyone want to suggest which Microsoft product name is the worst?

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Posted by William Lozito at April 16, 2007 7:48 AM
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1 Comment

I'd be awfully surprised if he was referring to anything other than Microsoft Bob. Universally reviled not only as a product, but also as a name, it's pretty legendary.

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