March 20, 2007
What Naming Company Was Involved With Corporate Branding Faux Pas?
Fortunately, none, recently.
But all naming companies stub their toe at one point or another. If any of them say they don't, they're liars and their nose is longer than Pinocchio's.
But, major corporations do make blunders. Parija B. Kavilanz, CNNMoney.com senior writer, discusses some very interesting recent examples as well as a few successes in his article, Corporate branding oops.
The article is worth the read, especially the way Kavilanz balances corporate blunders with successes. I've always felt it's easy to criticize something and it takes more effort and professionalism to identify and discuss the successes.
Way to go, Parija.
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