March 24, 2007
Trademark Law: the Crazy Arm of Brand Naming
These resurrections bring us into the often very amusing world of trademark protection, the specialty over at Schwimmer. Trademark law is simply a haven for somebody writing a product naming blog and indeed something that every naming consultant should keep up on. Recent problems have leaned towards the ridiculous, however. The least offensive is a tussle two weeks ago between Las Vegas and Midway Games over the slogan "Only Vegas," which Midway infringed on with its "Only in Vegas" slogan.
That was preceded in February by a fight between the National Pork Board and a woman who calls herself The Lactivist and promotes breast feeding. Seems that the National Pork Board was not happy with her t-shirt that reads "the other white milk."
On Friday, Wal-Mart failed in its attempt to trademark "EDLP," the acronym for "Everyday Low Prices." That’s right, they wanted to trademark the acronym.
I already covered the NFL’s attempts to trademark the "Super Bowl" name, but all of these pale in comparison with the news that Anna Nicole Smith’s former partner Larry Birkhead has actually trademarked the phrase from his eulogy to the deceased star "Goodnight, My Sweet Anna Baby" for "use in movies, books, TV shows, internet shows and stageplays."
Technorati Tags: Brand Names, Zombie Brands, Trademark, Taurus, Tab, Life Magazine, Nuprin, Ovaltine, Prell, Escort, Indian Motorcycle, Commodore, Montego, Camaro, White Cloud, McRib, Las Vegas, Midway, Lactivist
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