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March 5, 2007

Starbucks Not Happy About Starstrucks Brand Name

An Indian coffee shop chain named Starstrucks has earned the wrath of Starbucks, who has found itself embattled in trademark infringement disputes worldwide.

starbucks_brand_name.gifI have already written extensively about Starbucks’ troubles in China, where a pretender pops up, it seems, almost weekly.

This new Indian coffee shop is “glamour themed” and the owner Shanhaz Husain, an herbal beauty specialist, can’t understand why Starbucks is steamed about her company name and the fact she hopes to open 25 stores this year. “My concept's totally different,” she says.

Lewis Green wrote an excellent post about this subject. Green is spot-on when he says, "brand names are only legally protected when they are legally defended when challenged." That is important because, he says, "Starbucks growth and success rests on the familiarity and emotional response that its brand name engenders."

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Posted by William Lozito at March 5, 2007 1:28 PM
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1 Comment

Thank you for the shout out. I am always concerned that consumers get the wrong idea about brandname litigation, and attribute it to ego or the crushing of opposition, which is seldom the case.

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