March 7, 2007
Learnia Brand Name Created For First Formative Assessment Solution
As you may be aware, the No Child Left Behind Act requires that students meet certain levels of proficiency. The testing related to this is often refered to "high stakes" testing.
Harcourt Assessment introduced the first formative assessment solution, Learnia™, which allows the teacher to see how the student is learning and allows the student to see how they're progressing.
Learnia™ gives educators the ability to evaluate student performance and weak areas prior to testing. The tool is complemented by Harcourt Assessment’s hands-on support, a variety of reports to choose from, and an online option for test administration.
The Learnia™ brand name, created by Strategic Name Development, is energetic and positive, while at the same time technology-driven and easily pronounceable.
“In an industry dominated by clinical names with little marketing appeal, Strategic Name Development partnered with us to create a new brand name that appeals to our customers while clearly illustrating the core function of the product,” said Terry Turner, Senior Vice President of Sales, Harcourt Assessment, Inc.
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