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March 30, 2007

Fillmore Brand Name Coming Back East

the_fillmore.gifThe Fillmore name is returning to the New York music scene after a 35-year break.

Counterculture buffs will vividly recall the Fillmore East name, which in its short time of operation (1968-71) hosted legendary acts such as Jimi Hendrix, Frank Zappa and the Grateful Dead. Lilly Allen will open the Fillmore New York, the new reincarnation of Irving Plaza, on April 11.

The Fillmore East is fondly remembered by many aging hippies but also seen again and again on record compilations coming out from Neil Young, the Grateful Dead, the Who and others. While the site of the original Fillmore seems to be a bank, Irving Plaza will be a wonderful spot to carry on the tradition and memories of the original marquee.

The Fillmore name is currently alive and well in San Francisco and Denver, with an April opening for a Philadelphia Fillmore as well, which is a reincarnation of the Theater of Living Arts.

Fresh apples will be served to people who go see Lilly Allen in New York and Todd Rundgren on April 27 in Philly. At both shows there will be a “greeter,” new decorations and a collectible poster distributed to all concertgoers to commemorate the event.

But some bloggers in Philadelphia are a little suspicious of the name change - the Phillyist, for example, questions “how this change will affect our wallet.”

The company in charge of bringing back the Fillmore is Live Nation, the same company that owns the House of Blues. I think that seeing the Fillmore name back in action, with the same kind of music behind it, is a good thing.

Music venues often suffer from some very forgettable name, but Fillmore is well known to generations of music lovers.

It’s great to see the Fillmore back east.

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Posted by William Lozito at March 30, 2007 8:28 AM
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